merrion street

Location

Cork International Airport Hotel

Date

29 April 2016, 9:30am - 1pm

Of Interest to:

Business Owners

Cost

€30

Information

This course will include the following topics:

• Defining your social media objective
• Importance of a clear strategy and key messages
• Branding a professional page - an extension of your online presence (examples)
• Examining insights to assess audience profile and plan suitable content
• Development of a content plan
• Using the targeting options to vary posts to different audiences
• Running offers and events on Facebook to generate interaction and trade
• Content reach goals and the development of a digital marketing plan
• Combining Facebook promotions with offline promotions
• Advertising features on Facebook - develop an advertising plan/budget
• Using advertising features to direct traffic to your website
• Explore various competitions to extend reach and build followers
• Using custom tabs and apps
• Understanding competition rules and planning campaigns that stay within these
• Smartphone - using Facebook pages manager for mobile posting and management
• Email database - integrate a newsletter service to the Facebook page
• Shopify - selling directly from your Facebook page with an online store
• Integrating Facebook with other social media platforms

More Information

For more information on this event and your Local Enterprise Office, click here.