Facebook for Business Advanced Workshop
Location
Cork International Airport Hotel
Date
29 April 2016, 9:30am - 1pm
Of Interest to:
Business Owners
Cost
€30
Information
This course will include the following topics:
- Defining your social media objective
- Importance of a clear strategy and key messages
- Branding a professional page - an extension of your online presence (examples)
- Examining insights to assess audience profile and plan suitable content
- Development of a content plan
- Using the targeting options to vary posts to different audiences
- Running offers and events on Facebook to generate interaction and trade
- Content reach goals and the development of a digital marketing plan
- Combining Facebook promotions with offline promotions
- Advertising features on Facebook - develop an advertising plan/budget
- Using advertising features to direct traffic to your website
- Explore various competitions to extend reach and build followers
- Using custom tabs and apps
- Understanding competition rules and planning campaigns that stay within these
- Smartphone - using Facebook pages manager for mobile posting and management
- Email database - integrate a newsletter service to the Facebook page
- Shopify - selling directly from your Facebook page with an online store
- Integrating Facebook with other social media platforms
More Information
For more information on this event and your Local Enterprise Office, click here.