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Government targets €5 billion annual tourism revenue by 2025
Taoiseach Enda Kenny and Minister Donohoe at Kilkenny Castle for the launch
The Government's new tourism policy, launched today, sets out ambitious targets for the next ten years. Among them: increasing tourism revenue to €5 billion per year from 10 million visits and creating 50,000 new jobs in the sector.
It's all set out in "People, Place and Policy - Growing Tourism to 2025", launched in Kilkenny Castle today by Taoiseach Enda Kenny and Tourism Minister Paschal Donohoe.
Minister Donohoe said:
After a significant decline in the period 2008 to 2010, we have witnessed four years of successive growth in our overseas visit numbers. We want to ensure this positive momentum is maintained in the longer term to benefit not just those directly involved in tourism but also the economy as a whole.
You can read the full policy document here.
Some of the key features of the policy include:
- A focus on visitor revenue rather than visit numbers
- Targeted overseas tourism marketing
- The continued key role in tourism for festivals and events
- Training and Skills Development in Tourism
- Competitiveness in Tourism
- The Role of Communities and Local Authorities
- A Whole of Government Approach
Read the press release from the Department of Transport, Tourism and Sport here.
Read the Taoiseach's speech from the launch here.