Minister Noonan finding out about the Switch Your Bank Campaign
The Minister for Finance, Michael Noonan T.D. has today welcomed the successful impact of the Switch Your Bank campaign. The campaign which commenced on February 27th 2017 directs people to a dedicated website www.switchyourbank.ie, and encourages consumers to shop around for financial products and services.
The website provides a single source where consumers can access useful facts about switching, including a straightforward step by step guide, links to Competition and Consumer Protection Commission (CCPC) comparison tools and helpful information to support their decision-making.
Speaking on the impact of the campaign to date Minister Noonan said:
"I am very pleased with the success of the Switch Your Bank Campaign, to date there has been over 12,000 views of the website. The CCPC’s financial product comparison tools are a key resource in helping consumers to assess the products available on the market and their use has increased multiple times since the start of the campaign."
"I encourage consumers’ to shop around for financial products and services and competition in the Irish banking market is good for consumers."
Notes to Editors
The Department of Finance is running this campaign over the coming months as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching in the retail financial product area. This was agreed in the context of the restructuring plans for AIB and PTSB. The campaign is being funded entirely by the two banks.
The text of the State aid decisions are available at
In accordance with public procurement rules, a tender was published on http://www.etenders.gov.ie/ and in the Official Journal of the EU in last year. Language Communications were the successful tenderer and have been working on the campaign as Prime Contractor.