Digital Marketing Strategy Workshop
Location
Enterprise Ireland, East Point Business Park, Dublin 3
Date
Thursday 10th November
Of Interest to:
Business owners
Cost
Enterprise Ireland will significantly support each participating company. Companies pay €300, which allows companies to bring up to 3 participants per workshop.
Information
Objectives
This programme is designed specifically to allow participants to learn how to:
- Define the purpose of your digital marketing and create a Digital Marketing Strategy for your company
- Understand the importance of your unique value proposition within the marketspace
- Use data to understand customer demand
- Use data to understand market opportunity
- Develop a road map for implementing your Digital Marketing Strategy
- Calculate opportunity cost and if you have the resources to compete
- Define engine of growth online
- Know if you are being successful in implementation
- Understand tactics needed to implement your strategy
- Understand how to measure milestones and success.
Format
Pre-workshop diagnostic. A series of questions to define your online digital competency and progress made to date in developing a digital marketing strategy for your company and road map to implementation.
On The Day: An intensive workshop designed to help senior managers understand the principles of creating a high performance digital marketing strategy.
Post-Workshop Follow-up. This is a 2-hour one-on-one consultation session with iON. The output will be to assist you clarify and refine your Digital Marketing Strategy and roadmap for implementation.
Who should attend?
This workshop is aimed at Senior Management Executives with responsibility for selling high value products and services into business-to-business markets. Up to three participants per company may attend.
Ideally you will already be developing your business internationally and would value additional support and guidance to enable you to be more successful in securing business opportunities across all sectors.
Please note that delegates will be required to undertake preparation work in advance of the workshop and between the workshop and follow-on implementation sessions. Details will be provided to delegatesboth on registration and at the workshop.
More Information
For more information on this event, click here.