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"Education In Ireland" launched

Ministers Ruairi Quinn and Richard Bruton today launched “Education In Ireland”, an overseas marketing drive to double the number of international students choosing to study in Ireland.

The drive is led by

Enterprise Ireland

and aims to double the number of students from 26,000. International education is currently estimated as being worth €900 million to the Irish economy

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Speaking at the launch, Education Minister Ruairi Quinn said…

Ireland’s education sector has many intrinsic strengths which give real, lasting value to our international students and that give us a competitive advantage in the international education market. But our success depends on the quality of our offer and our ability to tell our story internationally. The new brand is more than a logo. It represents our vision of Ireland as an internationally recognised world leader in the delivery of high-quality international education

Enterprise Minister Richard Bruton added…

The Education in Ireland brand provides the vehicle to present a unique, high-quality Irish education experience to international students. The international students we educate today are the next generation of leaders, entrepreneurs and decision makers in our partner countries. They will be the tomorrow’s advocates for Ireland and will make up a new network of Irish-educated alumni that can be of critical assistance in the future promotion of Ireland abroad.

You can view the Ministers’ full and un-edited speeches below