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Minister Coveney launches fishermen safety campaign

Minister Simon Coveney today launched a fishermen safety campaign which will encourage fishermen and fish farmers to wear life jackets. The Minister officially unveiled a series of initiatives in Howth today. 

The promotional awareness campaign will take place over the coming months and will involve targeted radio advertising, an online communications campaign and a safety team of specially trained BIM staff who will liaise directly with fishermen on the ground to encourage the use of lifejackets and also the correct wearing, care and maintenance of them.

Launching the campaign, the Minister said...

Irish fishermen often operate in hazardous weather conditions and the nature of the job means they are much more likely to be exposed to life-threatening situations at sea. However, despite legislation in place since 2001 the fact remains that many fishermen choose not to wear a lifejacket and this situation cannot continue. The reality is that wearing a life jacket could either save a life or in a worst case scenario mean a body is more likely to be found. Fishermen need to think about their families and friends when going out to sea and wear a lifejacket. The aim of this campaign is to get a sustained message out to fishermen and their loved ones on the importance of wearing a lifejacket when heading out to sea.

Read the full press release here.