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Taoiseach Enda Kenny today launched the new partnership between Elverys Sport , the leading sports retailer, and Coaching Ireland, the organisation charged with improving the standards of coaching in Irish sport on an all island basis.

The Taoiseach said at the launch:

The Elverys brand has been synonymous with sport in Ireland for many years now. This exciting and innovative partnership with Coaching Ireland is a good example of how the public and private sector can successfully complement one another. It is a win-win situation for everybody and especially those who are actively engaged in healthy and sporting pursuits.

This innovative partnership will see Elverys support programmes of Coaching Ireland through the provision of a new education resource. In return Coaching Ireland will train and accredit Elverys staff in the technical and scientific aspects of sport and physical activity as well as provide information factsheets to customers of Elverys either in store or online.